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March 15th, 2010
THURSDAY, MARCH 25TH

7 pm – Landmark Midtown Art Cinema

Reception following screening at Après Diem
5th Annual WIFTI Shorts
The Women in Film and Television (WIFTI) screening event is being held in 20 cities worldwide, including Atlanta. This event celebrates International Women’s Day (March and Women’s History Month. Women in film chapters from all over the globe join forces on or around this date to showcase stories made by or featuring women. Women in Film and Television Atlanta (WIFTA) participates in the annual showcase, now in its fifth year, as part of an ongoing commitment to members and the Metro Atlanta community by helping to bring their stories to the big screen.
All submissions are in for WIFTA’s “Fifth Annual WIFTI Shorts” film showcase and the date to screen films is set for March 25 at 7pm. Local winners will be screened alongside international winning films at the Landmark Midtown Art Cinema
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March 15th, 2010
Create a Sodium effect with Tungsten or Daylight.
The new range of LEE Urban Effect Filters allow you to create the look of Sodium
lighting with either a Tungsten or Daylight source. These new colors have been specifically designed to recreate different types of urban lighting effects ranging from High and Low Pressure Sodium, to the general orange and mustard look associated with street lighting. These new colors give a dirty, gritty feel to existing light sources that has previously been difficult to achieve. The new filters have been grouped together with the existing LEE Arc Correction products to form a new range titled Arc Correction and Effect Filters.
New Urban Colours
642 Half Mustard Yellow - A Half Strength Sodium light effect, designed for use with
Daylight sources.
643 Quarter Mustard Yellow - A Quarter Strength Sodium light effect, designed for use with Daylight sources.
650 Industry Sodium - Used on Tungsten to blend with Sodium light.
651 HI Sodium - Used on Tungsten to create a High Pressure Sodium look.
652 Urban Sodium - Used on Tungsten to create the orange glow associated with
Sodium light.
653 LO Sodium - Used on Tungsten to create a Low Pressure Sodium look.
New Daylight Conversion Filter
A new Filter has been added to the LEE Daylight Conversion range. 604 Full CT Eight Five converts Daylight (6500K) to Tungsten (3200k) with a red bias. This filter also creates an orange effect similar to sodium when used on Tungsten.
New Diffusion Filter
A new diffusion filter 439 Heavy Quiet Frost has been added to the LEE Flexi Frost range. Flexi Frost filters are very durable and are made from a material that makes very little noise when handled or used in windy conditions. They are waterproof, enabling them to be used outdoors and can also be sewn or grommetted together for use on large frames.
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March 2nd, 2010
The 5th Annual Stage Lighting Super Saturday was January 16th, 2010 and included such manufacturers as Rosco, GAM, Strand, Altman, Apollo, City Theatrical, Field Template, High End, Lee Filters, Lighting & Sound America, Lycian, Sea Changer, Robe, Strong, Vari*Lite, and more. Although this was a stage seminar, the PCE crew is always looking to learn ways to expand our knowledge outside the film and video supply realm. The worlds of film and video versus stage can be very similar in supplying the lighting director or designer the tools to create the look desired. The presenters of the seminar did a wonderful job of giving an in-depth look into the purpose and potential of light. We had the pleasure of learning from Scott Parker, the organizer of this event, to help in deciding the degree lens for the Leko lighting instruments needed to provide the best lighting scenario using just a piece of paper.
Rosco and Gam reviewed the endless possibilities of gobos which are used in film and video production as well. Other supplies needed in both the film and video and stage industries like gels were discussed in as much detail as thirty minutes could allow. Although the film and video application tends to use color correction, party gels are a very important tool to have in supply.
If you are interested in learning more about this seminar you can go to www.stageseminars.com to review the PowerPoint presentations that were presented.
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March 2nd, 2010
 Green Screen Photography
Rosco’s Basic BlueScreen and GreenScreen Photography DVD
$34.95
This informative 20 minute DVD contains the basic information neccesary to shoot bluescreen or greenscreen. This DVD also includes several pdf’s to help you along. Made by Rosco with the help of award winning Visual Effects Supervisor Peter Kuran.
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March 1st, 2010
 Rebel Without a Crew
Rebel Without a Crew: Or How a 23-Year Old Filmmaker with $7,000
By: Robert Rodriguez
“No one has landed on the on the cinematic map with more explosive force than Robert Rodriguez, director of El Mariachi. Just how did this amateur filmmaker from Texas — with only one camera, no crew, and a budget largely raised by subjecting himself to medical experimentation — manage to complete a feature film for $7,000 and get himself wined and dined by Hollywood’s biggest movie moguls? Now, in his own witty and straight shooting style, Robert Rodriguez discloses all the unique strategies and innovative techniques he used to make El Mariachi on the cheap. You’ll see firsthand Rodriguez’s whirlwind “Mariachi-style” filmmaking, where creativity — not money — is used to solve problems. Culminating in his “Ten-Minute Film School,” this book may render conventional film-school programs obsolete.”
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January 7th, 2010
 Sweet Glass
“SWEET GLASS” MORE MASTER PRIMES
The new Master Primes proved popular so we added the 14mm widest Master Prime available plus a 65mm to increase the your options. PCE now rents 14,16,18,21,25,32,40,50,65,75, and 100mm Arri Master Prime lens. These Arri Master Primes are the fastest available.
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December 30th, 2009
We are proud to announce that we are now offering the P+S Technik Weisscam HS-2 for rent.
The Weisscam HS-2 is a high speed camera offering frame rates up to 1500 fps in 2K, up to 2000 fps in 1080p, and up to 4000 fps in 720p. It offers simultaneous streams in HD and RAW via HD-SDI single and dual link. (more…)
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December 30th, 2009
Based on the response we received from our last demo, we have added several new lights to our inventory. Everyone that saw the LEDZ units were impressed by the punch of these lights. We are offering the Brute 30, the Brute 16, and the Mini Parindividually.
We have also become a dealer and will be offering LEDZ in our store and online. Contact Mike Davis or Jon Omps in Lighting and Grip for Rental or speak with Jessica Mason in Sales in you are interested in purchasing a unit. (more…)
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February 2nd, 2009
We added a new tripod to our Sales stock. This tripod is lightweight and ideal for small video cameras. Included in this system is the 701HDV Professional Fluid Video Mini Head, the 547B Professional Video Tripod, and a convenient tripod bag. It’s all available for the low price of $311. Contact Jessica Mason for more information and to learn about other items for film and video production in our sales inventory.
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